Review Policy

Who Can Leave a Review

Anyone with a registered UK.INK account can leave a review. You must have received a tattoo service from the artist you are reviewing. Leaving a false review — describing an experience you did not have — is a breach of these guidelines and may be defamatory under UK law.

You may not review your own studio or any studio in which you have a personal or financial interest.

Verified Client Badge

Studios can generate single-use Booking Codes from their dashboard and give one to each client after their appointment. When a client enters their code while submitting a review, the review is automatically marked with a ✓ Verified Client badge.

Verified reviews:

• Confirm the reviewer attended an appointment at that studio.
• Are given higher prominence in search results and studio profiles.
• Are less likely to be flagged during a dispute investigation.

Reviews without a code are still published, but displayed as unverified. They remain subject to the same content rules.

What Reviews Must Not Contain

Reviews that include any of the following will be removed:

• False statements of fact — claims presented as facts that you know, or ought to know, are untrue.
• Defamatory content — statements that could unjustifiably damage the reputation of a studio, artist, or individual.
• Personal attacks — abuse directed at named individuals rather than commentary on the service received.
• Discriminatory language — content that is racist, sexist, homophobic, transphobic, or otherwise discriminatory.
• Threats or intimidation — any language that could reasonably cause fear.
• Private information — personal details about individuals that they have not chosen to make public.
• Competitor activity — reviews posted by or on behalf of a competing studio to harm a rival's rating.
• Spam or duplicates — multiple reviews by the same person for the same studio, or content unrelated to the tattoo experience.

Star Ratings

Ratings are from 1 to 5 stars and should reflect your overall experience with a specific artist. An artist's average rating feeds into their studio's overall rating displayed in search results. Ratings must represent your genuine assessment of the service — artificially inflating or deflating ratings is prohibited.

How Studios Can Dispute a Review

Studio owners who believe a review is fake, malicious, or in breach of this policy can formally dispute it from their dashboard (Reviews → Dispute). When a dispute is submitted:

• The review is marked Under Review and the dispute reason is logged.
• UK.INK will investigate within 5 working days.
• Both the studio owner and (where identifiable) the reviewer will be notified of the outcome.
• If the dispute is upheld, the review is permanently removed.
• If the dispute is not upheld, the review is reinstated and the studio owner is notified.

Frivolous disputes — disputing reviews simply because they are negative, without a legitimate basis — may result in dispute privileges being restricted.

How We Investigate

When reviewing a dispute, UK.INK will consider:

• Whether the review was left with a verified Booking Code.
• Whether the content is consistent with a genuine client experience.
• Whether the content breaches our rules above.
• Any additional evidence provided by the studio owner or reviewer.

UK.INK does not have access to studios' appointment records and cannot independently verify that a client attended in the absence of a Booking Code. We therefore strongly encourage studios to issue Booking Codes routinely.

Our Liability

UK.INK is a hosting platform. We do not author or endorse any review. All opinions expressed in reviews are those of the individual reviewer. Please see our Terms of Service for the full statement on our liability in respect of user-generated content.

Reporting a Review

If you believe a review violates this policy and you are not a studio owner with dashboard access, please email dbmonkey@gmail.com with the page URL and the reason for your concern. We aim to respond within 5 working days.